Monthly Archives: December 2015

MHA618 Week 6 Final Paper

 MHA618 Week 6 Final Paper

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Building on the work you completed in Weeks Two and Four, you will complete a feasibility study based on a pre- approved health care project of your choice. Using the feasibility study outlined in the Daniels and Dickson (1990) article as a model, and including a minimum of six other relevant resources and readings, create a 12- to15-page feasibility study that includes the following headings and supporting information:

Evaluating Feasibility

The concept of a feasibility study is central to viability, the “worth to the effort” ratio, and return on investment (ROI). What needs to be taken into consideration to create a feasibility study (e.g., human resources, community needs, technological advances, federal and state regulatory issues)? Within this section, you will research and design an economical health care service that is responsive to a given market. This research stems from understanding your target population and present need in health services. Furthermore, as you have seen from the Daniels and Dickson (1990) article, you must appraise your human resources, capital investment, and how your effort will yield a return on investment from your facilities perspective as well as the intangible greater good of providing healthcare to a community.

Strategic Effect

Analyze the role of public policy with regard to your project. What policies and processes should be in place to create an effective program? How will you measure the effectiveness of your program and your provision of health care services? Develop a microeconomic model that is responsive to the specific health care service demands of your target population. For example, the current trend of the medical home model, which allows for the coordination of care, allows for better communication among service providers as well as convenience for patients. Is the population a market priority? How does your program serve a need for your target population?

Market Analysis

Within this section you will identify the population demographics, who your competitors are, and whether or not a real need for the services you are proposing exists in the community. As you examine the demographic and population needs using Census data and other reliable sources, you must also consider what competitors, if any, exist in the present climate. This requires an evaluation of the present socioeconomic and cultural trends influencing how people make decisions in health care. In addition, in this analysis you will need to compare and contrast economic challenges and incentives among health care’s organization models. This comparison requires an understanding of past challenges and incentives that other organizations have implemented.



MHA 626 Week 6 Assignment, Final Paper

 MHA 626 Week 6 Assignment, Final Paper

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Final Paper will be a ten- to fifteen-page Marketing Plan (excluding title and reference pages). Required components of your Marketing Plan include:

  1. Executive Summary (A summary of the plan’s highlights and objectives)
  2. Market Analysis
    Organization and Products/Services Overview
  3. SWOT Analysis
  • Customers (Customer demographics and needs)
    1. Environmental Analysis
      Macro-environmental factors (how economic, sociological, technological, legal, and political factors may

affect the marketing plan.)
§ Micro-environmental factors (how customers, competitors, distribution channels, and suppliers may affect

the marketing plan.)

  1. Marketing Goals and Strategies (A discussion of overall goals and strategies) Marketing goals (including short-term and long-term goals)
    § Financial goals (including short-term and long-term goals)
    § Marketing mix
  2. Monitor and Control
    Implementation (A discussion of methods of executing, monitoring, and evaluating the plan.) §Contingency plan (if any)









MHA 626 Week 5 Assignment, Social Media

MHA 626 Week 5 Assignment, Social Media

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Social Media. Social media has increasingly become an integral part of every healthcare organization’s website or online strategy. Write a three- to four- page (excluding title and reference pages) Social Media paper in APA format. Utilize at least two scholarly sources (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center. Include the following content elements in your paper:

  • Describe your understanding of social media and the technology tools it involves.
    § Debate the pros and cons of using social media in healthcare marketing, including any ethical, legal, and

security issues that should be considered.





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SWOT Analysis. Conduct a SWOT analysis discussing the strengths, weaknesses, opportunities, and threats of the healthcare organization in your marketing plan. Write a three- to four-page (excluding title and reference pages) SWOT Analysis paper in APA format. In your paper, incorporate a minimum of three scholarly sources (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center.

The SWOT analysis should include the following four components:

  • Strengths – An organization’s resources and capabilities that can be used as a basis for developing a competitive advantage.
  • Weaknesses – Internal attributes that the organization might struggle. The absence of certain strengths may be viewed as weaknesses.
  • Opportunities – External conditions that may reveal certain new opportunities on profit and growth.
  • Threats – Factors or changes in the external environment that may present threats to the organization





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Competitor Profiling. Complete two competitor profiles for a healthcare organization. The healthcare organization could be your current (or former) employer or the organization in your marketing plan. Write a three- to four-page (excluding title and reference pages) competitor profiling paper in APA format. In your paper, incorporate a minimum of three scholarly sources (in addition to the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center. Apart from the description of a healthcare organization, the Competitor Profiling should include the following elements for TWO competitors:

  • Overview (Name of competitor and size/volume) § Nature of organization/operation
    § Competitive strength

Competitive weakness

  • Likely key competitive moves § Likely key long-range strategy §Market share data





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Why Your Healthcare Practice Needs a Marketing Plan. Watch the video, Why Your Healthcare Practice Needs a Marketing Plan. Write a three- to four-page paper (excluding title and reference pages) in APA format. Utilize at least two scholarly sources (in addition to the video and the course text) that were published within the past five years and that are cited according to APA guidelines as outlined in the Ashford Writing Center. Include the following content elements in your paper:

  • § Describe the main reasons why the healthcare practice needs a marketing plan as outlined in the video.
  • § Describe three necessary considerations described in the video.
  • § Discuss three distinguished strategies presented in the video.
  • § Articulate how you will apply the information in the video to your marketing plan or a marketing plan in

a healthcare organization.



MHA 626 Discussion Questions

MHA 626 Discussion Questions

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Week 1 DQ 1


In the business world, successful businesses listen to their customers’ voices and strive to provide exceptional customers’ services.  This practice may not be widely accepted in the healthcare industry.  Articulate at least two customer-oriented elements when developing a strategic plan for a 250-bed community hospital.   Respond to at least two of your classmates’ postings.



Week 1 DQ 2

There are 20 key issues listed by the AHA.  Please select two issues from the list and present them as two marketing related opportunities to a healthcare related organization.  Make sure you describe the type of healthcare organization in your response.  If you work for a healthcare organization, you may present these two opportunities to your organization.  List your reference(s) in APA format.  Respond to at least two of your classmates’ postings.


Week 2 Dqs

Assume you were hired by the city of Phoenix, AZ to design a health and wellness program for baby boomers.  How would you incorporate the major trends discussed in Chapter 3 into this program?

Review articles, websites, and news associated with health reform. Describe at least two changes associated with health reform that will shape the future of health care.  What are the implications for a hospital or health care organization’s marketing strategy/plan? Identify and define at least two impacts of reform on health care marketing in general.  Describe how health care marketers will play a role in helping their organizations respond to these changes.  Provide a minimum of two scholarly resources to support your response.

Week 3

Locate a mission statement from a healthcare organization.  Critique the mission statement by using nine questions listed on page 69 of the Hillestad and Berkowitz’s book.  List your reference(s) in APA format

Florida Hospital Systems


Week 5

Assume you were a marketing manager at a healthcare company selling dietary supplements and beauty products. What type of promotion (communication) mix would you implement? How would you integrate online media into the traditional promotion mix?


Week 6

Strategic alliance with other organization is a commonly used strategy in today’s healthcare environment.  Assume that you were the administrator at ABC hospital that will sign a contract with XYZ hospital to form strategic alliance.  The physician leader at your hospital disapproves this deal and tells you that he will resign once the contract becomes effective.  How will you respond to the physician leader?


Hurricane Katrina and The Levee System



Hurricane Katrina and The Levee System and It’s Affect Organizational Behavior

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Organizational Behavior









Individuals related to environment within them, along with their behaviors have been

reflection towards environment variables. In those papers I would show how a person’s behavior

impacted them in important circumstances. I would concentrate on Hurricane Katrina along with

what has been the side effects on the workforce as well as organizational behavior. Social

behavior and labor market stated stress like side effects prior as well as after Hurricane Katrina.

By discussing those problems I would show how those factors affect company productivity along

with suggesting the potential solution based on variety of the reliable references.


Hurricane Katrina had been the deadliest Hurricane since the year 1900, while the

hurricane hit Galveston, Texas as well. This had been the costliest natural disaster on record

within the US. Greater than 1,300 people died being the direct outcome of the storm and also

floods, 700,000 had been displaced along with 273,000 people had been evacuated [ CITATION

Jac08 \l 1033 ]. Whereas storm itself had been quite powerful, damage was not done by the

hurricane, however by failure in levee system.

Rather than demolition in infrastructure along with environment people experienced

emotional problems and also stress prior as well as after Hurricane Katrina particularly in the

workforce, unemployment was widespread due to business loss along with

destruction[ CITATION Mos14 \l 1033 ]. In the paper I would discuss how social behavior was

effected after the Hurricane, labor market as well, what has been self-employment role in the

economic recovery. What kind of stress workforce was faced particularly in the New Orleans







region. I would suggest important solutions for issues, which workforce faced at the time of the

Hurricane and after.

Major Points/Arguments

Can Hurricane Katrina Affect The Social Behavior?

In-spite of disaster along with higher risk, this has been noticed at the time of evacuation,

few of residents refused to leave it’s homes, studies have regularly stated that those who have

lived by past hurricanes without key harm have been less likely to evacuate, as have been those

who feel that his or her home has not been in the higher risk location for the hurricane damage or

that storm has not been hard enough to warrant the evacuation. On the contrary, lesser access

towards transportation, fuel, food as well as supplies avoided the individual to evacuate

[ CITATION Bak91 \l 1033 ]. Workforce faced longer term along with stressful evacuation


How Labor Market Affected By the Hurricane Katrina?

Katrina was having greater effects on labor market results of the evacuees more than

thirteen month period immediately following the Katrina. Estimation describes that effects of

Katrina diabolized substantially over a period of time like evacuees recovered from hurricane

and also adjusted to newer economic as well as social scenario[ CITATION Gro08 \l 1033 ].

Stress The Workforce Faced in New Orleans After Hurricane Katrina?

Newer Orleans had been demolished by flooding first from Hurricane Katrina along with

then again the month afterwards from the Hurricane Rita. Newer Orleans residents faced have







longer term evacuation and also flood damage to housing, businesses, infrastructure, jobs,

facilities, business relationships and also production had been damaged [ CITATION Bur06 \l

1033 ]. All those factors affect workforce negatively.

The Workforce Recovery In New Orleans

Workforce within New Orleans showed recovering along with investment played the

stronger factor in recovering as well as training programs, which the government had



Labor Market Recovery

There have been several factors, which lead labor market to recovering like selfemployment and also supporting the smaller business

Self –employment: This factor played the effective role in labor market along with economic

recovery after the hurricane. The Hurricane directed workers in the self-employment through

providing newer business options like second best option for workers who do not have regular

wages or salary

Supporting small business: Through government, smaller businesses had been the

other factor, which played the stronger role for the business as well as economic recovering after

the hurricane. By giving lower interest disaster loans for all the business profit, nonprofit, homeowners as well as renters







Investment: Investment has been an important factor to recover particularly to workforce

through giving job options and also constant payment.

Training: Training has been the other factor to recover workforce. Workers having higher skills

and have the positive effect on economy recovering.


Best solutions to recover after the hurricane was rebuild infrastructure, like roads along

with bridges, publicly owned utilities, schools, police as well as fire departments and also

healthcare facilities (FEMA, 2013), housing assistance along with supporting programs that

designed to protect safeguard from future hurricanes. Rebuild the infrastructure help to engorge

the evacuators to return and reestablish business. Supporting small businesses by the government

was a major role to recover the economy. The government provided physical disaster business

loans to support small businesses and physical disaster home loans, and economic injury

business loans as well [ CITATION USS99 \l 1033 ].


Hurricane Katrina impacted the life of many, despite the environmental destruction and

infrastructure, the people faced mental problems, many studies have shown that the people who

were exposed to the Hurricane report that, their children had a mental issue after six months

from the Hurricane. The workforce examines a stressful circumstance prior and after the

Hurricane, because of the business demolition. The labor market affected this bcause of the long

evacuation process. The recovering process from the Hurricane had very slow improvement

especially on the workforce, life condition, and life cost.








Baker, E. (1991). Hurricane evacuation behavior. International journal of mass emergencies &

disasters. 9 (2) , 287–310.

Bureau of labor statistics. (2006). Quarterly census of employment & wages. Retrieved from .

Groen, J., & Polivka, A. (2008). The effect of Hurricane Katrina on the labor market outcomes of


Jacob, B., Mawson, A., & Guignard, J. (2008). Disaster mythology & fact, Hurricane Katrina &

social attachment. Public health Rep, 123(5) , 555–566.

Moses, K., Klebonis, J., & & Simons, D. (2014). Center for health care strategies.

U.S. Small business administration Disaster loan program code of federal regulations . (1999).

title 13, volume 1, part 123. retrieved from .







ECO201Pricniples of Macroeconomics FINAL EXAM

ECO201Pricniples of Macroeconomics FINAL EXAM 

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  1. Suppose the CFO of an American corporation with surplus cash flow had $100 million to invest last July 15 and the corporation did not believe it would need to utilize these funds to retool or expand production capacity for 1 year. Suppose further that the interest rate on 1 year CD deposits in US banks was .5%, while the rate on 1 year CD deposits in England (denominated in British Pounds)  was 2% at the time.  Suppose further that the exchange rate at that time was $1.68 per British pound .
  2. A) Suppose that now a year later the exchange rate is $1.55 per US pound. What rate of return did the CFO earn on the investment in the British CD?  (Note: a specific numeric answer.)
  3. B) What must the CFO have expected about the value of the British pound in $ today to believe that investment in British CD’s was more profitable than investment in US CD’s last  July?


  1. Between February 2008 and Summer 2009  the Fed supplemented its open market operations with a greatly expanded program of direct lending (both overnight and short term 28 and 84 day loans) to commercial banks, investment banks,  brokerage and primary dealer units of bank holding companies. It also agreed to accept a wider range of short term securities (instead of accepting only T-Bills) as collateral on these loans and even initiated a program to buy commercial paper from money market funds.


Explain why the Fed created all these extraordinary direct lending facilities instead of simply relying on traditional open market purchases of Treasury securities.


  1. As conditions in short term financial markets improved by summer of 2009 the Fed closed down its lending under these programs. However, throughout  the next 4 years the Fed increased substantially its purchases of longer term mortgage backed securities and Treasury notes from banks in a series of 3 “Quantitative Easing”  (QE) Programs.

A)Assume  that both lender & borrower confidence levels start to return to normal and financial and physical investment levels start to rise much more strongly in the next 12 months than in the last few years. What potential problems will the extraordinary growth in banks’ reserve deposits and in the size of the Fed’s portfolio of longer term Treasury and Mortgage backed bonds that has resulted from 3 rounds of Quantitative Easing create then for the Fed?  4pts

  1. B) What relatively untested policy tools will help the Fed deal with this problem? Explain.


  1. In recent weeks markets around the world have been rattled by signs of a slowdown in growth of  the Chinese economy, together with a massive sell–off in its stock market… plus a massive default by Greece on its debts to the IMF , the ECB and on its government bonds which will be averted only if it agrees to harsh budget austerity measures imposed by Germany and the rest of the European Union…In the process, the value of the $ has risen against the Euro, the Yuan and many other currencies.


Given the current condition of the US economy, do you think US policy makers would prefer to see the $ rise in value, decline in value or stay at its current value? Discuss the advantages and disadvantages to the US economy at this time of a stronger vs. a weaker $.  Frame your answer in terms of the current Aggregate Demand and Aggregate Supply situation of the US economy.


Draw an AS/AD diagram to illustrate your answer. Clearly label axes and the current position of AS, & AD relative to  full employment RGDP….also indicate any shifts that would occur if the exchange rate of the $ rose sharply against other major currencies


  1. Current annualized yields on 1 year US treasury securities are only .28%….while current annualized yields on 2 year US treasury securities are .69% (note you may assume that both 1 and 2 year securities in this example are “0” coupon securities with no payment other than the maturity value on the maturity date.


What does this data suggest about financial market expectations of 1 year yields, 1 year from now? Explain…. (Assume investors are risk neutral in these short time horizons with default free treasuries.)


  1. Here’s a quote from Fed head Janet Yellen on at a meeting in Cleveland on July 10 this year.  (see   then click news and events…

Regarding inflation, as I mentioned earlier, the recent effects of lower prices for crude oil and for imports on overall inflation are expected to wane during this year. Combined with further tightening in labor and product markets, I expect inflation will move toward the FOMC’s 2 percent objective over the next few years. Importantly, a number of different surveys indicate that longer-term inflation expectations have  remained stable even as recent readings on inflation have fallen. If inflation expectations had not remained stable, I would be more concerned because consumer and business expectations about inflation can become self-fulfilling.

Explain why the FOMC is concerned not only about actual recent inflation rates as measured by the CPI, but also about  longer term inflation expectations remaining “stable”   In particular, what is the problem if inflation expectations start to converge to an opinion that inflation will fall to “0” or less?



BUS 520 Assignment 3 Ethical Climate Survey

BUS 520 Assignment 3 Ethical Climate Survey

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Write a four to six (4-6) page paper in which you:


Provide a brief (one [1] paragraph) description of the organization for which you are providing consulting services.


Recommend key steps that the organization can take to create a strong culture.


Develop an introduction paragraph to the survey explaining the tie between organizational culture and ethical conduct.


Designate at least two (2) groups within the organization who will take the survey, and provide a rationale as to why these two (2) groups should complete the survey.


Develop a one (1) paragraph invitation to participate in the survey explaining the purpose and intended use of the survey.


Develop criteria for conducting the ethical climate survey of the organization. The criteria should identify:


Who the target audience is;


The method by which the you will administer the survey;


Instructions for participants on accessing and completing the survey.


Construct at least three (3) sample questions that address each of the following areas (12 questions total). At least two (2) of the twelve (12) questions should require an open-ended response.


Determine the organizational culture


Examine the ethical climate of the organization


Examine the impact of existing ethics training program(s)


Determine the overall satisfaction of employees with the management on leading the organization in an ethical manner


Write a concluding paragraph that summarizes the intent, the purpose, and expected impact of conducting the ethical climate survey.


Use at least three (3) quality academic references in this assignment. You may include the resource(s) provided in the assignment.Note: Wikipedia does not qualify as an academic resource.


Your assignment must follow these formatting requirements:


Be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides; citations and references must follow APA or school-specific format. Check with your professor for any additional instructions.


Include a cover page containing the title of the assignment, the student’s name, the professor’s name, the course title, and the date. The cover page and the reference page are not included in the required assignment page length.


The specific course learning outcomes associated with this assignment are:


Explain the variety of leadership theories and roles.


Analyze the formation and dynamics of group behavior and work teams, including the application of power in groups.


Evaluate ways organizational culture can be managed and promote ethics in an organization.


Use technology and information resources to research issues in leadership and organizational behavior.


Write clearly and concisely about leadership and organizational behavior using proper writing mechanics